True stories about telling stories

What makes a good story?

There’s a mystery to great storytelling. An alchemy, even. How do the best storytellers do it? Award-winning writer-editors—and longtime collaborators—Amy Wallace and Mary Melton are on a mission to find out. Join them as they talk to every kind of storyteller—from journalists and filmmakers to chefs and branding experts—to deconstruct the art of creating narratives that break through the noise.

Hosted by

  • Amy Wallace

    Amy Wallace is a journalist whose work has appeared in GQWiredVanity Fair, The New Yorker, and The New York Times Magazine. She is also the co-author of two books: Creativity, Inc. (with Pixar co-founder Ed Catmull) and Hot Seat (with former GE CEO Jeff Immelt).

  • Mary Melton

    Mary Melton is an award-winning writer and former editor-in-chief of Los Angeles magazine. As a leader on GDP’s editorial team, she has spearheaded the redesign of National Geographic and helped companies like Nike, Lyft, and Microsoft create editorial strategies and tell journalistic stories.

Season 01, 8 Episodes

Vulnerability is not just part of the job of being a writer. It is the job of being a writer.“Tiny Beautiful Things“ writer Cheryl Strayed
  1. Ep. 01

    Heighten the Romance with Director Baz Luhrmann

  2. Ep. 02

    Hold On to What’s Been Lost with Writer Jennifer Senior

  3. Ep. 03

    Build New Worlds with Novelist N. K. Jemisin

  4. Ep. 04

    Find Empathy with Journalist Robert Kolker

  5. Ep. 05

    Get Weird with Pixar’s Domee Shi

  6. Ep. 06

    Break the Code with Brand Genius Jon Iwata

  7. Ep. 07

    Taste the Truth with Keith Corbin

  8. Ep. 08

    Learn to Adapt with Cheryl Strayed and Liz Tigelaar

When guests eat our food that we’ve created and they tell us that it takes them back to a time, a place, a moment in their childhood, we’ve done our job.Alta Adams chef Keith Corbin

More lessons on storytelling...

At Godfrey Dadich Partners, we combine the best of journalism, strategy, and design to help brands own their truth and tell their stories—we call it The New Editorial. Halfway through each episode of Riveted, members of our team share their own lessons on storytelling, learned from years of experience with some of the biggest brands in the world. Listen to their insights below. Learn more about the stories we tell at theneweditorial.com or drop us a line at inquiries@godfreydadich.com.

  1. Building worlds from a single image with Director of Photography Rosey Lakos

  2. Speaking truth to power with Co-founder and CEO of Ghost Note Steve Jumper

  3. The power of simple design with Head of Creative & Partner Allie Fisher

  4. The power of vulnerability in storytelling with Executive Producer & Partner Paula Chowles

  5. The role of discovery in the storytelling process with President of Editorial & Partner Rob Capps

  6. Understanding your audience’s mindset with Editorial Director Shane Michael Singh

  7. What companies get wrong with Head of Strategy & Partner Danielle Bird

  8. World building in a scripted podcast with Senior Story Editor Chris Baker